Top 3 Tips for marketing mobile apps

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These are some of the most effective marketing techniques that will boost your company’s profit as well as create a strong place for your business in the mobile market

1. Using Social Media

Some of Popular Social Media Platforms

Some of Popular Social Media Platforms | Image Resource : hubspot.net

No matter how big or small your company is, it should have a strong online marketing presence. In this age of internet where everybody is online, having a social media strategy is a must for any business. If you collaborate your app business and its promotion with social media it will prove to be beneficial in many ways. Apart from improving your brand awareness it also brings conversion. You can bring the audience to your website or app through your social media brand personality.

Social media can be an effective tool which can be used by both app developer and the app user. Having good communication with the users will help you get better online reviews for your app.

2. Ad Networks

So are you thinking of hiring an affiliate ad company just to attain better revenue through ads? Whereas, you can also consult these companies regarding your app promotion through banners and other apps.

According to various surveys, the click-through rates for advertising your apps by using ad networks is generally 1%. This 1% can make a lot of difference when it comes to getting ratings from various app stores. This will also allow you to move up the search rankings.

It is important to source an ad company that will publish your app ad with your target audience, and it may take you some time playing with various ad networks before you decide which one(s) best suit your needs.

3. Organic Marketing

If you have online marketing in mind then make sure you know the difference between Apple App Store and Google Play. When it comes to organic rankings, both of them are quite different from each other. Therefore, it is important to understand the difference between them. This will allow you to generate maximum exposure for your apps.

These are some of the tips that could help you market your website in a better way. If you found this post to be helpful, make sure to comment and let me know your thoughts on mobile app marketing.

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About Sawar Pandey

Hello, I am Savar Pandey from Kanpur. I have been working as marketing professional for the past two years. I love my job but often my daily schedule gets a bit monotonous. Therefore, I make it a point to take breaks and travel to new/beautiful places. The best part about traveling is the different cuisines you get to enjoy. I love food and live to eat. So far, I have been to some of the amazing locations. Through my blog, I wish share my experience to all you guys. Hoping that it could help in your travel expeditions.

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