I was amazed to know that 4 years ago, Facebook turned down the proposal of Brian Acton. Brain tweeted “Facebook turned me down. It was a great opportunity to connect with some fantastic people. Looking forward to life’s next adventure.” However, Brain had the last laugh when Facebook bought WhatsApp for a hefty $19 billion.
This collaboration has opened a door of endless possibilities for both Facebook as well as WhatsApp. However, you may ask what happens when world’s most popular instant messaging app collaborates with world’s top social networking website?
Well, it was announced that there are no plans of merging the two platforms together anytime soon. WhatsApp will still remain an “independent” and advertisement-free entity. However, it is also speculated that Facebook will be using WhatsApp to boost its mobile presence.
Today, there are around 450 million users of WhatsApp worldwide; 35 million of them hail from India. Facebook will now get the access to these 450 million users. According to the recent stats published by Nielsen Informate Mobile Insights report; there are around 48% of Indian mobile users between the ages of 18-24 years. Therefore, now Facebook has an access to young mobile phone users in India as well as across the globe.
Many WhatsApp users fear that Facebook would invade their privacy and add annoying fears to it. However, I don’t think that this would happen because Facebook would never alter that USP of Whats App i.e. simplicity and privacy.
If Facebook decides to mix things up then users will have a single application for communication with Facebook friends as well as their mobile contacts. There is also a possibility that the features of Instagram will be integrated within WhatsApp. This will allow users to use Instagram’s filters to edit and send their images through WhatsApp.
This collaboration also provides Facebook with an exclusive communication package. Experts say that Facebook could add a Voice over Internet Protocol.